Three Ways to Use a Personal Google+ Profile to Build Your Business
Building a brand online should be included in any business strategy and social media plays a big part in building credibility for a company.
Google+ should now be incorporated into your social media arsenal and how you set up your Google+ profile is important in terms of how it can help to build your business.
I’ve been spending some time researching how best to build a Google+ profile and came across this worthwhile article by Mark Traphagen:
“Relationships used to be the way business was done. A handshake and a person’s reputation were all that was needed to seal a deal.
Social media has brought about the return of these values. A recent post by Jason Falls even declared that we can learn about social business from America’s small towns. In small towns everybody knows everybody’s business, everyone looks out for one another, trust is essential, and the way to grow is by helping others. The most effective social media marketing embraces these values. And just like in a small town, a reputation for trustworthiness and helpfulness online can build lifetime customer loyalty.
While the personal trust principles mentioned above are applicable to any social media network, they can be especially powerful on Google+. Why? Let’s break it down using Jason Fall’s small town principles:………..read more