Websites That Cost A Fortune But Simply Don’t Work
If you’re a business owner with a website the chances are you will read this and say “that applies to me.”
Business owners, after having been told that they must have a presence on the internet, will spend large amounts of money on having a website designed, only to find a few months down the line that it is doing nothing.
It’s not attracted any traffic, customers, sales or additional profit into the business.
How frustrating is that? You’ve got this lovely looking website which has taken a big chunk out of your marketing budget yet absolutely nothing is happening.
You go back to the guy who designed and built your website and ask what the problem is but you can’t get a definite answer. It’s not the fault of the website designer as he has done the job that was asked of him. He knows how to build a fantastic site but not how to market it.
This is the problem with the vast majority of business websites. They simply don’t work.
The good news is that in most cases this problem can be resolved.
By analysing the site itself and the marketplace a plan can be developed to gradually improve the website so that it places the product/s or service/s in front of potential customers.
The starting point would be to analyse the keywords that people are using when searching for the product/s or service/s. This would include an analysis of the main competitors websites to see if there are any additional keywords they are using.
Once the keywords have been identified the existing and new pages of the website need to be optimised so that the search engines (Google,Yahoo,Bing etc) have the best possible chance of finding them and liking what they find.
The next stage is to create a buzz around the site. Even though optimising the physical structure of the site will greatly improve on its original performance that is not enough. A number of search engine optimisation techniques will have to be implemented over a period of time to improve the positions of the website’s pages in the search engine rankings.
This process will dramatically improve your business website’s chances of doing the job it was originally designed for.
The next step should be to look at additional ways of promoting the business via the website and by using any additional online and offline marketing methods.