Free Traffic – More Customers
Small Business SEO Service
Website Marketing Beyond SEO
Apr 26th
As well as helping businesses improve their underperforming websites using good SEO techniques they should also be made aware of standard marketing methods that can place them above their competitors in the eyes of potential customers.
If you’re in business you should be looking for any angle that can give you the competitive edge.
Take the recent Icelandic volcano for example. This event raised major questions for employers concerning employees who were stranded abroad. Now, if you were a switched on firm of Solicitors, for example, you could have earned some major credibility by getting together a bulletin covering all the legal issues and sending it to all your clients where this could have been an issue.
Turning the bulletin into an article or press release and also posting about it on your Blog (if you’ve got one) could have possibly attracted new clients.
Website marketing isn’t just about SEO.
Business Website Improvement
Apr 25th
Websites That Cost A Fortune But Simply Don’t Work
If you’re a business owner with a website the chances are you will read this and say “that applies to me.”
Business owners, after having been told that they must have a presence on the internet, will spend large amounts of money on having a website designed, only to find a few months down the line that it is doing nothing.
It’s not attracted any traffic, customers, sales or additional profit into the business.
How frustrating is that? You’ve got this lovely looking website which has taken a big chunk out of your marketing budget yet absolutely nothing is happening.
You go back to the guy who designed and built your website and ask what the problem is but you can’t get a definite answer. It’s not the fault of the website designer as he has done the job that was asked of him. He knows how to build a fantastic site but not how to market it.
This is the problem with the vast majority of business websites. They simply don’t work.
The good news is that in most cases this problem can be resolved.
By analysing the site itself and the marketplace a plan can be developed to gradually improve the website so that it places the product/s or service/s in front of potential customers.
The starting point would be to analyse the keywords that people are using when searching for the product/s or service/s. This would include an analysis of the main competitors websites to see if there are any additional keywords they are using.
Once the keywords have been identified the existing and new pages of the website need to be optimised so that the search engines (Google,Yahoo,Bing etc) have the best possible chance of finding them and liking what they find.
The next stage is to create a buzz around the site. Even though optimising the physical structure of the site will greatly improve on its original performance that is not enough. A number of search engine optimisation techniques will have to be implemented over a period of time to improve the positions of the website’s pages in the search engine rankings.
This process will dramatically improve your business website’s chances of doing the job it was originally designed for.
The next step should be to look at additional ways of promoting the business via the website and by using any additional online and offline marketing methods.
Business Keyword Research
Apr 11th
SEO Keyword Analysis & Research
An in-depth analysis of your keywords will form an important part of the search engine optimisation of your business website. Looking at which keywords you are currently targeting, those that your competitors are targeting plus researching keywords that you may not have thought of will all figure in your website SEO analysis.
Analysing how you are using keywords within the content on each page is also very important.
You may not have thought of targeting customers within certain areas and using specific geographic keywords could help you attract more traffic and customers via your website.
On-Page SEO
Apr 4th
On Page SEO
Looking at how well each page of your business website has been optimised for the search engines will form part of the overall SEO analysis of your site.
On-page SEO is an important factor that the search engines will check to help them decide where to rank your website and it is imperative that each element is completed fully and correctly.
If the on-page SEO structure of your site is lacking in any area it can be quickly identified and rectified.
Small Business SEO
Mar 21st
Positive SEO Impact On Small Business Websites
My website is starting to attract healthy traffic each and every week and I’m getting more enquiries, particularly from sole-proprietors, whose websites haven’t been performing as they should and are interested in my small business seo service.
Business owners seem to becoming more aware of the impact search engine optimisation can have on their websites and their profitability particularly if new customers can be generated from free organic search engine traffic rather than paid for generated traffic.
A Website SEO Analysis will point out where an existing business website is lacking and what changes are required to give the site a boost.
