Local Business Search
Using SEO to get your business website listed for local searches to attract potential customers for FREE.
If you’re a plumber, electrician, decorator, personal trainer, caterer or any type of localised business in Manchester your customers will in the main come from Manchester and surrounding areas.
If a potential customer is searching for a local product or service chances are they will enter their search including the area they live in i.e. Manchester/Swinton/Wilmslow. If I was looking for a plasterer in the Manchester area I’d search for “plasterer manchester” or “plasterer in manchester.”
It’s important therefore that your site is optimised to show up for the local search terms that your potential customers are likely to use.
The traditional methods of looking for a business or tradesman using the telephone directory or Yellow Pages are being replaced by using online search. Look at the thickness of your latest telephone directory and Yellow Pages. They are more than likely 30% – 50% thinner than they were a couple of years ago.
Times have changed and if you have a local Manchester based business you need to give yourself the best chance of attracting customers online. If you have an existing business website that isn’t currently showing up for your local search terms then a website SEO analysis will initially tell you what is needed to optimise your site to give it the best possible chance of ranking well in the search engines.
If you don’t have a website for your business then we can work with you to build a brand new site from scratch which will be optimised for local search from the word go.
If you enter a local search in Google you will now see on most occassions a ‘Local Business Results’ box like the one below:
It’s obviously in your interests to try and get your business listed in one of the 7 positions (A to G) available here particularly as they command a very prominent spot on page 1 of Google for your search term. Every business can claim a listing in these Google Maps/Local Business Centre results boxes and we can help you maximise your chances by optimising the completion of the details in your listing.
Getting your business website to appear in the Google maps listing or on page 1 or 2 of Google for your local search terms cannot be guaranteed but we can give your site the best possible chance.
The benefits to your business can be huge in terms of attracting more customers and the beauty of optimising your site to for Organic Search is that it drives traffic to your site for FREE. Your site will appear on the left of the page in the natural search listings unlike the ‘Sponsored Listings’ which appear to the right and top left of the pages for which businesses are having to pay to try and attract customers.