Get In Front Of Potential New Customers With Your Google Place Page
The update on 21st July, 2011 reinforced the emphasis that Google are now placing on Google Place listings and Place Pages. It really is all about the user experience and they want that experience to be based on Google driven content.
The prominence of Place Page listings when a Google search result is returned, particularly for a local product or service, means that it is vital that Manchester based businesses claim and verify their listing.
There should be a listing in existence for the majority of businesses but as they stand these listings will not be complete and could contain incorrect or outdated information. What Google wants businesses to do is to initially claim their listing, verify it and then correct any mistakes plus add as much detail as possible about their business. This helps Google provide correct, relevant and current information when people are using its service to search online.
A Google Place Page is in fact a FREE mini website which offers a large amount of information about a business all in one place. If optimised correctly this mini website can feature prominently in the rankings for the keyword/s that the business is targeting.
As well as the business name, address, telephone number and website a Place Page can include hours of business, directions, payment options, business description, categorisation, photos, videos, coupons, reviews plus additional details about the business.
This offers a wealth of information to a potential new customer and if a business has a fully completed and well optimised Place Page it can appear ahead of the competition.
Is your Manchester based business prominent in Google’s search results?
If you key in a Google search using your product or service together with Manchester as the local qualifier i.e. ‘Divorce Solicitor Manchester’ does your business appear in the Places listings (the ones with the red pin markers next to them)?
If your business is on that list, great, you have a head start but more needs to be done. If you’re not on that list you’re already losing potential business.
Studies show that searches done with local qualifiers such as a city, town or post code are more likely to lead to a sale from a local business or service. It makes sense, broader searches that are not geographically refined are usually done for research purposes whereas searches with geographic qualifiers usually end up with a local purchases.
All you need to do is be one the results listed when the search is done, that’s what we provide.
Why Use Our Manchester Google Places SEO Service?
Local Search Promotion and Optimisation can make your local business appear ahead of your competitors.
When done properly and maintained, local search promotion and optimisation will have a lasting positive effect. When done incorrectly the results can have a negative effect on your listing and may actually get you banned, especially if done using black hat techniques or through automated tools.
The best way to ensure positive results is by meticulous manual submission along with continued maintenance and optimisation.
Services that promise to get you listed quickly or inexpensively can damage your local search placement and results long-term, causing problems which are often difficult to reverse.
For help claiming, verifying and completing a Place Page or assistance with problem Place Pages please use our contact page and we’ll get in touch asap.