Local Search Domination

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Manchester Local Search Domination

Following on from my Google Places Case Study I thought it would be useful to demonstrate how it is possible for a local business, selling a product or service, to grab a fair percentage of the Google search results.

The case study showed how we set about gaining high rankings for a local tiler with particular emphasis on the areas of Manchester and Cheshire.

The main keyword targeted was ‘Tiler Manchester’ and if you perform a Google search you will currently see the following:

tiler manchester google places a spot listing

The business holds the A spot on Google Places and has 2 organic listings on page 1 as well.

tiler manchester organic listings

In addition to these 2 listings the business also appears if you click on the Free Index link (just above the 2 organic listings highlighted) ……………and if you click on Videos:

That’s a fair percentage of the page 1 search results real estate taken by our client for his main keyword and the results are just as good for his secondary keywords such as ‘bathroom tiler manchester’:

local search domination bathroom tiler manchester listingsplus 5 out of the 10 listings for Videos.

And ‘kitchen tiler manchester’:

local search domination kitchen tiler manchester organic listings

Similar results have been achieved for many more keywords for both the Manchester and Cheshire areas.

For a small business this amount of online exposure can make a real difference in terms of traffic, click through rates, conversions to customers and ultimately an increase in profits.



About

Hi, my name is Mark and I'm the owner of SEO Manchester.

I started in SEO in 2009 and have gradually built up my business solely from organic traffic generated via high search engine rankings (mainly Google).

I love building highly optimised WordPress websites and optimising Google Places listings. I am also constantly building on my knowledge of the uses of all forms of social media for marketing effectiveness, particularly Google+.

When not helping clients improve their online presence I enjoy walking the dog around the hills where we live, reading, real ale and (surprise) spending more time on the web.