Local Search Domination

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Manchester Local Search Domination

Following on from my Google Places Case Study I thought it would be useful to demonstrate how it is possible for a local business, selling a product or service, to grab a fair percentage of the Google search results.

The case study showed how we set about gaining high rankings for a local tiler with particular emphasis on the areas of Manchester and Cheshire.

The main keyword targeted was ‘Tiler Manchester’ and if you perform a Google search you will currently see the following:

tiler manchester google places a spot listing

The business holds the A spot on Google Places and has 2 organic listings on page 1 as well.

tiler manchester organic listings

In addition to these 2 listings the business also appears if you click on the Free Index link (just above the 2 organic listings highlighted) ……………and if you click on Videos:

That’s a fair percentage of the page 1 search results real estate taken by our client for his main keyword and the results are just as good for his secondary keywords such as ‘bathroom tiler manchester’:

local search domination bathroom tiler manchester listingsplus 5 out of the 10 listings for Videos.

And ‘kitchen tiler manchester’:

local search domination kitchen tiler manchester organic listings

Similar results have been achieved for many more keywords for both the Manchester and Cheshire areas.

For a small business this amount of online exposure can make a real difference in terms of traffic, click through rates, conversions to customers and ultimately an increase in profits.


Hi, my name is Mark and I’m the owner of SEO Manchester.

I started in SEO in 2009 and have gradually built up my business solely from organic traffic generated via high search engine rankings (mainly Google).

I love building highly optimised WordPress websites and optimising Google Places listings. I am also constantly building on my knowledge of the uses of all forms of social media for marketing effectiveness, particularly Google+.

When not helping clients improve their online presence I enjoy walking the dog around the hills where we live, reading, real ale and (surprise) spending more time on the web.