Looking For A Manchester SEO For Your Business
Are you looking for a Manchester SEO company to simply optimise your website or:
DO YOU WANT A COMPLETE ONLINE MARKETING PLAN?
If you want your Manchester based business to succeed online you need to look beyond simply optimising your website.
Making sure that your on-page and off-page structure is correct is still important in order to help you achieve good search engine rankings but there are many other elements that you have to incorporate into your marketing plan to help you succeed in today’s online world.
At the end of the day what you want is a system that attracts potential customers and then turns that traffic into paying customers for your product or service.
Notice that I didn’t just say ‘a system that attracts potential customers to your website’ as there are many other ways of putting your business in front of people and you need to adopt some if not all of these methods into your business plan.
The above image shows a list I quickly jotted down of the main elements that you should be looking to put in place to maximise your online visibility. They are:
- Search Engine Optimisation – on-page and off-page
- Content – particularly the use of a blog to post regular content
- Google+ Local – you need to be part of the overall Google+ world
- YouTube – video -more Google+
- Panoramio – images – more Google+
- Mobile Marketing
- Email Marketing
- List Building
- Social Interaction
- Pay Per Click
- MORE CONTENT
You will notice that Google+ gets a number of mentions in this list and that is because it is going to become one of if not THE main way in which people will find your business online in the future.
I would urge any local business that sells its product or service to customers locally to have their website optimisation checked to improve organic rankings and then create your personal Google+ profile page and a Google+ Page For Business which will then also require optimising. You may already have a Google Places page for your business and this should have now been incorporated into Google+ Local.
Once you have these in place as a bare minimum you can then look at adding more online marketing elements from the above list.
Author: Mark Watts