Getting the structure of your business website’s on-page SEO right is the first step towards gaining a good ranking in the search engines.
By working through each page methodically and ensuring that each step is completed fully and correctly it tells the search engines what they are looking for.
Here is an On-Page SEO checklist:
1) URL’s – the url for each page should contain keyword/s.
2) Page Title – the title should contain the keyword (try and target 1 keyword per page) and should not exceed 70 characters including spaces.
3) Meta Description – Put the keyword at the start of the description and use a maximum of 150 characters including spaces. Each page should be unique and have their own title,description and keywords etc..
4) Meta keywords – Google doesn’t give any consideration to keywords but secondary search engines do so it’s worth completing them for the time it takes. Use a maximum of 7 keywords ensuring that they are also all used within the content on the page.
5) Headings – Use keyword in H1 tag (one h1 tag per page). If using h2,h3 etc. structure them correctly.
6) Image Alt Tags – there should be a descriptive “alt” tag for each image on a page and these should be different for each image.
7) Content – the content on each page should be keyword rich. Try to mention the keyword/s in the first and last 50 words of the content. Aim for between 300-500 words on each page. Bold and italicise some of the keywords.
8) Use hyperlinks/anchor text to create internal links to other pages in the website.
9) Use html/css validators to check for problems with code.
10) Check for sitemap and robots.txt file.
11) Check for analytics.
12) Check site load speed.
13) Check for contact details on each page.