What Will The Forthcoming Over-Optimisation Algorithm Change Mean?
Receiving a penalty from Google for what they have deemed to be an over-optimisation breach is nothing new but it was announced recently that Google has been working on a new penalty that will target those websites that are viewed as having been overly optimised specifically for the search engines and its introduction seems imminent.
According to Matt Cutts “the idea is basically to try and level the playing ground a little bit. So all those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.”
So , what effect is this going to have?
At this stage it’s not clear exactly how it will affect websites, webmasters, SEO’s etc and it will only become more apparent once the update takes effect.
Excluding blackhat techniques the majority of SEO procedures were done for one simple reason, they were what Google was asking for and you would be rewarded with high search engine rankings if you served up relevant content, optimised titles, image alt tags, exact match anchor text links, keyword density….etc.
Having done that in the past could now land you with a penalty if Google thinks that you have erred on to the dark side.
There are bound to be many nervous SEO’s out there wondering what the impact will be on their own website and those of their clients and I’m no exception. I think that generally I’m alright but I’ve already started to have a good look at this website to see what I can do to preempt the forthcoming update.
The video below from Rand Fishkin at SEOmoz gives some good tips on what changes can be made before the penalty hits.
What is certain is that following the update great content will be king and SEO’s will need to start focusing on their clients content, reputation, branding, trust and end-user experience instead of just technical SEO.
by Mark Watts