Any search engine optimization program should now include Google Plus as a major component.
Why? Because Google has been working on its development for over 10 years and has now delivered what is in effect the biggest social network on the planet.
Used to your advantage it can deliver huge results for your business in the form of high search engine rankings, building large lists of prospects, attracting free traffic, turning traffic into customers and increasing your profits.
No matter whether you carry out the search engine optimization of your website yourself or you hire an outside SEO company to do it for you it is of the utmost importance that you adopt Google Plus into your creative kit.
Start to use Google+ now and you can steal a march on your competitors, one which they will find very hard to keep up with. If any of your competitors have already started to use Google Plus aggressively then by getting started yourself now will mean that you can match them.
The only thing you have to do now is to find out how to use Google Plus.