19/5/12 – Good article from Search Engine Land by Trond Lyngbø – The Ultimate List Of Reasons Why You Need Search Engine Optimisation…..[more]
18/5/12 – SEO in 2012: The Best of Times or the Worst of Times? | Search Engine Journal……….[more]
18/5/12 – Why Your SEO & Social Strategy Should Include Pinterest. A good article from Search Engine Watch about the effectiveness of the virtual pinboard…….[more]
18/5/12 – How much SEO juice do you get from Google+…….[more]
2/12/10 – Google set to launch eBook venture. Google Inc. is in the final stages of launching its long-awaited eBook retailing venture, Google Editions, a move that could shake up the way digital books are sold…..[more]
2/6/10 – SEO at the crossroads? Search engine marketing is nearing a crossroads as the industry matures and marketers find…..[more]
6/5/10 – A monthly survey conducted by Practical eCommerce polled readers about the importance of search engine optimization and how much they understand SEO….[more]
4/4/10 – Google has performed a Page Rank Update across the web on 3rd April. This is the second time that Google has decided to make the update over a national bank holiday in the UK – the last update being over the Christmas period with the update happening on 31 December, 2009…..[more]
12/3/10 – Bing’s market share keeps growing but SEO experts split on how much businesses should care….[more]
4/3/10 – GOOGLE WILL IMPROVE SITE SEO – Google has published a detailed report that rates the search engine optimization (SEO) on its various properties…..[more]
22/2/10 – “I rarely get excited about SEO and SEM tools…But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming…there is now a better way to manage huge keywords lists and this tool is called WordStream.” – Mihaela Lica, Search Engine Journal……[more]
21/2/10 – HOW LONG WILL IT TAKE FOR SEO TO HELP MY BUSINESS PROSPER? – It’s a question almost every business asks their SEO company. Exactly how long will it take for my improved results to come flowing in? It’s not an unreasonable question, nor is it unexpected. The answer……[more]
16/2/10 – Unfortunately you can’t ignore Google Buzz, especially as an SEO. This time the news is too big to just test and forget it. There are at least 10 reasons for that…….[more]
10/2/10 – In order to move your site up in the search engine rankings you have to get your optimized content to the search engines in the most streamlined way possible. There are some common problems that often stand in the way of that. These problems may not keep the search engines from finding and indexing and even ranking your content, however they can greatly effect the performance of that content in terms of how well it ranks in the search results……….[more]
30/1/10 – Google’s search engine functionality is altering, and the technology behind the change is called “Caffeine”. Its “real time search” results, which include social networking site results, now requires businesses to review their social networking web development strategies.
8/3/09 – Google says branding does not affect SEO. Recent rumblings in the search engine optimization (SEO) community suggested that Google had changed its algorithms to increase the results of brands, but this week Google’s Matt Cutts downplayed the importance of branding in search.
A number of search engine optimization (SEO) experts concluded in recent weeks that a change from Google gave brands more favorable rankings in search. In a message uploaded on YouTube on Wednesday, Cutts acknowledged that tweaks had been made which would affect results.
However, Cutts said that the recent changes should not be considered an update and said Google does not put more weight on brands.
For companies looking to increase their search results and search engine optimization (SEO), Cutts said the techniques that worked two months ago, before the change, should still be effective.
“What you should be doing doesn’t change – try to make a great site, try to make a site that is so fantastic that you become known as an authority in your niche … those are the sort of sites – the experts – that we want to bring back,” he said. (Source: Industry News Article)
27/2/09 – Search Engine Optimisation(SEO) has become a necessary tool for companies all over the world to get attention on the internet, but one French town is hoping it can help its tourism. The French town of Eu says it is being bypassed by tourists who can’t find it on search engines like Google. A search for the site in English results in many references to the European Union, while a French search will commonly result in a variant of the French verb avoir, to have.Times of London, the town’s mayor is hoping to add more syllables to Eu in an effort to increase its search engine optimization (SEO). The Times says the town, which was once the retreat of such historical figures as King Louis-Philippe and was visited by Queen Victoria, lost more than $20,000 in hotel revenue last year because vacationers were unable to find the Eu on search engines.
20/2/09 – A recent column in PC Magazine with the headline – “Long URL’s are bogus! Tags like “Nude” and “Naked” are counterfeits! SEO is a big business, and from what I can tell its proponents are modern snake-oil salesmen“has got the search engine optimization (SEO) community up in arms. You can read the article by John Dvorak here.
19/2/09 – A new website (www.seojobfinder.com) is launched aimed at people searching and posting SEO jobs. Individuals located in the United States, the United Kingdom and India will be able to employ this search tool and find jobs not only in the field of SEO but also web developments jobs.
12/2/09 – Is Yahoo Looking To Offer A Search Engine Optimisation Service? A patent application filed by Yahoo is causing a bit of a stir within the SEO community. The patent is for an “Automated System to Improve Search Engine Optimization on Web Pages.” The abstract for the patent reads as follows:
A system and method for automated search engine optimization (SEO) are disclosed. The automated SEO may analyze search query logs, or a search log database to determine popular concepts/units, which may be automatically utilized to optimize a site or page for search engine results. The site or page is edited based on the automated SEO. In particular, the search log database may provide a unit frequency list reflecting the popularity of various units. The more popular units that are related to the content of the page may be used in the automated SEO of the page. The unit frequency list may be compared with the existing units of a page, so that the more popular concepts within the page may be emphasized.
Read full details of the patent here.
10/2/09 - There are many free SEO tools online but here are 3 free tools that you may not be aware of:
Microsoft’s MSN Keyword Tool is great for providing graphical comparisons of impression count forecasts for multiple keywords and predicting demographic distributions for keywords. You enter keywords separated by semi-colons, such as: “Windows; Macintosh” and you get a chart of forecasted impressions and below that a summary of demographic predictions for the various keywords. The demographics are broken out by both age and gender.
Miva is a great little tool that tells you the number of searches that keywords have received within the past 30 days around its ad network. It is fast and easy for snapshot data on keywords.
Piwik is an open source MySQL-based web analytics tool with many modules. It produces good graphs analyzing traffic data, and you can easily embed real-time graphs into web pages for granular views of the data that you follow. You can get detailed reports on the keywords that visitors to your site used, popularity metrics for your pages and more.
8/2/09 – Online marketers have little need to be worried about new trends doing away with the need for search engine optimisation, it has been suggested.
According to Michael Martinez of SEO Theory, those predicting the death of SEO due to the advent of personalised search, universal listings and social media have little to be concerned about.
Google is currently trialling Preferred Sites, which lets users select which websites they would like to see come up in their online searches.
He pointed out that particular websites are still likely to come up in personalised searches, even if it is not for the query that the webmaster was hoping for.
When it comes to universal search, marketers should get in on the act rather than trying to fight it, Mr Martinez added, stating that local map results require directory optimisation-type tactics, as do video search listings.
“As more SEOs invest their time and resources into building social media they find they are losing ground in the organic search results,” he said.
“Why? Because if you don’t increase your relevant search referral traffic every month, you’re not optimising for search.”
He concluded that SEO executives should ramp up their strategies to cope with new trends rather than believe that there will no longer be a need for SEO in the future
5/2/09 – SEO Consult has again been awarded the title of the number one Organic SEO company in the UK. This is the third month in succession that the company, with offices in Cheshire and London, has picked up the award.
TopSEOs, the independent authorty on search vendors, compiles this monthly award. They scrutinise 300 UK-based SEO agencies by evaluating their all-round performance for clients, including average Return on Investment, speed and quality of customer and technical support, client retention rate, the time in which first page SEO listings are achieved and also the competitiveness of their pricing. As part of the evaluation, TopSEOs obtain feedback from at least three clients of the agencies to verify the quality of services performed.
Caffeine incorporates changes not immediately visisble to web surfers, (except for the improved speed of returned listings) but its introduction has already seen the rankings of some businesses suffer, while others have pre-empted the changes to improve their search engine ranking by using social networking services, which are now included in Google’s real time search results.
Results listings from the main social network sites such as MySpace, Twitter, Yahoo! Answers and Facebook began appearing frequently in the top rankings of Google’s real time results in December of 2009 prompting SEO specialists to quickly learn the techniques that lead to those results.