Plenty happened in 2012 and it looks like there will be even more to come this year. Social Media Examiner asked 21 Social Media professionals what they see happening in 2013 and there’s plenty of topics covered from the usual suspects like Google and Facebook to up and coming players like Slideshare and Instagram.
Here’s the start of the article:
Are you wondering what 2013 might look like for social media marketing?
If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.
To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.
Here’s what they had to say.
And if you’re curious, here were the 2012 predictions.
#1: Ecommerce and Social Media Grow Together
I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.
“No one telling the shopper what to buy, when to shop and how much to pay. Too many retailers are failing by not realizing that consumers want to do it on their terms. Time to give them the key to the car. Empower them and you’ll win loyalty.”
Social media is a great venue for consumers because of the integrated communication features and potential ecommerce features. But even Facebook is missing the mark a bit. Twitter and LinkedIn don’t even have ecommerce options. That needs to change.
I’m a big fan of any way we can use social media to build business, sell product and support our economy. Making purchasing easier and more fun is one way of doing it, and is the reason I see the mashup of ecommerce and social media as a huge growth trend in 2013.
To read the predictions from the remaining 20 specialists go here: – http://www.socialmediaexaminer.com/social-media-predictions-2013/
Author: Mark Watts