Social Media Predictions For 2013

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It’s a new year and time to start looking ahead at what might be in store regarding social media in 2013.

Plenty happened in 2012 and it looks like there will be even more to come this year. Social Media Examiner asked 21 Social Media professionals what they see happening in 2013 and there’s plenty of topics covered from the usual suspects like Google and Facebook to up and coming players like Slideshare and Instagram.

Here’s the start of the article:

Are you wondering what 2013 might look like for social media marketing?

If the changes seen in 2012 are an indicator, there will be a lot more change in 2013.

To get a grip on what the near future may look like, we tapped the knowledge of 21 social media pros.

Here’s what they had to say.

And if you’re curious, here were the 2012 predictions.

#1: Ecommerce and Social Media Grow Together

Viveka Von RosenViveka Von Rosen

I don’t know about the world in general, but I am fascinated with the movement of ecommerce and predict that it will continue to trend in 2013.

When I asked my personal ecommerce expert Gideon Lask (CEO and founder of BuyaPowa), he said one huge trend in ecommerce will be the continued empowerment of the consumer.

“No one telling the shopper what to buy, when to shop and how much to pay. Too many retailers are failing by not realizing that consumers want to do it on their terms. Time to give them the key to the car. Empower them and you’ll win loyalty.”

Social media is a great venue for consumers because of the integrated communication features and potential ecommerce features. But even Facebook is missing the mark a bit. Twitter and LinkedIn don’t even have ecommerce options. That needs to change.

ecommerceEcommerce and social media will need to grow together. Image source: iStockphoto

I’m a big fan of any way we can use social media to build business, sell product and support our economy. Making purchasing easier and more fun is one way of doing it, and is the reason I see the mashup of ecommerce and social media as a huge growth trend in 2013.

Viveka Von Rosen, known internationally as the “LinkedIn Expert” and author of LinkedIn Marketing: An Hour a Day.

To read the predictions from the remaining 20 specialists go here: – http://www.socialmediaexaminer.com/social-media-predictions-2013/

Author: Mark Watts



About

Hi, my name is Mark and I'm the owner of SEO Manchester.

I started in SEO in 2009 and have gradually built up my business solely from organic traffic generated via high search engine rankings (mainly Google).

I love building highly optimised WordPress websites and optimising Google Places listings. I am also constantly building on my knowledge of the uses of all forms of social media for marketing effectiveness, particularly Google+.

When not helping clients improve their online presence I enjoy walking the dog around the hills where we live, reading, real ale and (surprise) spending more time on the web.