Free Traffic – More Customers
Posts tagged organic seo manchester
Business Website Improvement
Apr 25th
Websites That Cost A Fortune But Simply Don’t Work
If you’re a business owner with a website the chances are you will read this and say “that applies to me.”
Business owners, after having been told that they must have a presence on the internet, will spend large amounts of money on having a website designed, only to find a few months down the line that it is doing nothing.
It’s not attracted any traffic, customers, sales or additional profit into the business.
How frustrating is that? You’ve got this lovely looking website which has taken a big chunk out of your marketing budget yet absolutely nothing is happening.
You go back to the guy who designed and built your website and ask what the problem is but you can’t get a definite answer. It’s not the fault of the website designer as he has done the job that was asked of him. He knows how to build a fantastic site but not how to market it.
This is the problem with the vast majority of business websites. They simply don’t work.
The good news is that in most cases this problem can be resolved.
By analysing the site itself and the marketplace a plan can be developed to gradually improve the website so that it places the product/s or service/s in front of potential customers.
The starting point would be to analyse the keywords that people are using when searching for the product/s or service/s. This would include an analysis of the main competitors websites to see if there are any additional keywords they are using.
Once the keywords have been identified the existing and new pages of the website need to be optimised so that the search engines (Google,Yahoo,Bing etc) have the best possible chance of finding them and liking what they find.
The next stage is to create a buzz around the site. Even though optimising the physical structure of the site will greatly improve on its original performance that is not enough. A number of search engine optimisation techniques will have to be implemented over a period of time to improve the positions of the website’s pages in the search engine rankings.
This process will dramatically improve your business website’s chances of doing the job it was originally designed for.
The next step should be to look at additional ways of promoting the business via the website and by using any additional online and offline marketing methods.
Organic SEO Service
Feb 26th
Organic SEO Enquiries
It’s good to see that my site is now starting to generate more enquiries each week from small business owners interested in finding out how my organic SEO service can help improve their websites search engine ranking.
There is a good variation of site size, quality of existing on-page optimisation, keyword optimisation/analysis, markets etc all of which makes it challenging and interesting.
It’s now just over a year since I developed my SEO Manchester website and it’s been an amazing journey getting to this stage.
How organic SEO can spice up a non-performing website?
Feb 19th
Using organic SEO to revitalise your website.
It’s a fact that worldwide there are millions of websites that just don’t do the job that they were initially designed for, which in many cases is to attract visitors and make a sale of a product or service.
They just sit there suspended in cyberspace doing absolutely nothing!
But, this doesn’t have to be the case. If the website is targeting a market with potential then it is possible to breathe new life into it.
By utilising the services of a small business SEO service a website can be hauled from the depths of despair on to the first page of Google.
A good SEO company will initially analyse the website itself, the marketplace, and the competition. It will then be in a position to ascertain whether there is any possibility of improving the websites search engine ranking, particularly on Google.
It is possible to attract traffic to a website quickly by using pay per click campaigns from third party services such as Google Adwords. The main drawback with this strategy is that it costs money. The more clicks you have through to your website the more you pay.
A much better alternative is organic SEO which involves optimising your website so that the search engines like what they see and rank your site highly (ideally on the first page of returned results). This can take some time but the advantage is that it doesn’t involve paying for the privilege of being on page 1. In effect, Google for example, is rewarding you for the on-page and off-page optimisation of your wesite.
On-page search engine optimisation will take into account the website’s domain name url’s, page titles, meta keywords, meta descriptions, headlines, content, anchor text, internal links etc.
Off-page optimisation basically involves building the link popularity of the website. Link popularity represents the number of back links to the website from other websites. The higher your link popularity, the higher your page rank (PR) will be and the higher your site will appear in the search engine results. Building link popularity involves raising the number of websites that link back to the website being optimised.
Manchester Organic SEO Service will analyse your website and then optimise it fully. It will then be promoted using legitimate methods, quality content and effective marketing via links to your site.
Organic SEO is loved by Search Engines!
* Doesn’t involve paid links from search engines.
* Doesn’t involve buying memberships to link directories.
* Generates greater weight in search engine rankings.
* Attracts maximum exposure for minimum cost.
* Attracts stronger links from highly reputable websites.
Search engines love websites that have been created using organic SEO techniques. They are viewed as having been created manually via hard work with the specific search engine requirements being given high priority.
Organic SEO can best be described as building a well structured clean website without ties to questionable sources and troublesome advertising services.
In many cases the use of this type of SEO is a less intrusive experience for visitors to the page, and vice versa. The traffic a website attracts is more likely to be laser targeted to what it has to offer, which increases the sales potential.
If done correctly these search engine optimisation techniques can result in a previously poor performing website becoming a top search engine performer and attracting high volumes of traffic.
