Free Traffic – More Customers
Posts tagged seo services manchester
How organic SEO can spice up a non-performing website?
Feb 19th
Using organic SEO to revitalise your website.
It’s a fact that worldwide there are millions of websites that just don’t do the job that they were initially designed for, which in many cases is to attract visitors and make a sale of a product or service.
They just sit there suspended in cyberspace doing absolutely nothing!
But, this doesn’t have to be the case. If the website is targeting a market with potential then it is possible to breathe new life into it.
By utilising the services of a small business SEO service a website can be hauled from the depths of despair on to the first page of Google.
A good SEO company will initially analyse the website itself, the marketplace, and the competition. It will then be in a position to ascertain whether there is any possibility of improving the websites search engine ranking, particularly on Google.
It is possible to attract traffic to a website quickly by using pay per click campaigns from third party services such as Google Adwords. The main drawback with this strategy is that it costs money. The more clicks you have through to your website the more you pay.
A much better alternative is organic SEO which involves optimising your website so that the search engines like what they see and rank your site highly (ideally on the first page of returned results). This can take some time but the advantage is that it doesn’t involve paying for the privilege of being on page 1. In effect, Google for example, is rewarding you for the on-page and off-page optimisation of your wesite.
On-page search engine optimisation will take into account the website’s domain name url’s, page titles, meta keywords, meta descriptions, headlines, content, anchor text, internal links etc.
Off-page optimisation basically involves building the link popularity of the website. Link popularity represents the number of back links to the website from other websites. The higher your link popularity, the higher your page rank (PR) will be and the higher your site will appear in the search engine results. Building link popularity involves raising the number of websites that link back to the website being optimised.
Manchester Organic SEO Service will analyse your website and then optimise it fully. It will then be promoted using legitimate methods, quality content and effective marketing via links to your site.
Organic SEO is loved by Search Engines!
* Doesn’t involve paid links from search engines.
* Doesn’t involve buying memberships to link directories.
* Generates greater weight in search engine rankings.
* Attracts maximum exposure for minimum cost.
* Attracts stronger links from highly reputable websites.
Search engines love websites that have been created using organic SEO techniques. They are viewed as having been created manually via hard work with the specific search engine requirements being given high priority.
Organic SEO can best be described as building a well structured clean website without ties to questionable sources and troublesome advertising services.
In many cases the use of this type of SEO is a less intrusive experience for visitors to the page, and vice versa. The traffic a website attracts is more likely to be laser targeted to what it has to offer, which increases the sales potential.
If done correctly these search engine optimisation techniques can result in a previously poor performing website becoming a top search engine performer and attracting high volumes of traffic.
Having A Top Ranking Website Pays
Feb 17th
Why Your Website Needs To Be On Page One
If you want any proof that your website needs to be on page 1 of Google UK then you can take my site as proof.
When I initially built my site I was ranking around pages 15 to 30 and the traffic was non existent. As I became more proficient at Search Engine Optimisation (SEO) and I applied on-page and off-page SEO to my site it began to climb up the rankings and as a result the traffic to my site began to increase.
As soon as I got onto page 1 of Google two things happened:
1) The traffic increased dramatically
2) I began to get enquiries (potential sales)
If you have a small business website which is underperforming because it is nowhere to be seen in the first couple of pages on Google then you need to have a website SEO analysis carried out.
It can literally make you money, which after all should be the main purpose of your small business website.
Client 1 update
Jan 29th
SEO Manchester – Client 1 Update
Things have been going well on my first SEO project.
The clients site is now on page 3 of Google for his main keyword (up from page 15 since my last post) and on page 1 for each of his 3 secondary keywords. We are now looking at expanding his site/keywords to focus on new areas of his business.
I am also in the early stages of securing my second customer (more details to follow).
First SEO Manchester Client Update
Jan 6th
SEO Manchester Client Update
It’s been nearly 3 weeks since my ‘first client’ post. I had a few really nice emails wishing me well and I’m sure it wasn’t just people getting into the Christmas spirit, they really meant it.
Although we have still not met personally I’ve got to know my first SEO client pretty well. We did try to get a game of golf in but the snow put paid to that idea. Neverthless we have spoken over the phone once and been in touch via email pretty much every day.
His website is www*hisownname*co*uk and he wanted to improve his non existent Google rankings for his main business keyword plus 3 associated keywords.
We made a lot of improvements to his on-page SEO and I’ve been busy with the off-page SEO. As it currently stands he is on page 15 of Google UK for his main keyword, on page 2 for one of the associated keywords and on page 1 for the remaining 2 keywords. He has already been invited to an appointment as a direct result of the potential customer making a search on the page 2 keyword.
My client has already paid me for my work done so far and we have agreed a monthly retainer.
I have also started to get more enquiries and am hoping to have client number 2 soon.
Can my SEO Manchester site turn into an actual business?
Dec 20th
First SEO Manchester Client
It’s been interesting to see the reaction to my site from the SEO community in Manchester. I’ll be honest and admit that one of the main reasons for this project was that it appeared that many SEO specialists in Manchester had their heads way too far up their own backsides!
This has been borne out by some of the emails I have been sent together with the odd blog post I have seen giving me a slating. Conversely, I realise that I cannot tar all SEO specialists with the same brush because I have also received a good few complimentary messages.
The site started out as a bit of fun and as I said right at the outset I was (and still am in the eyes of many) a complete novice. I took the teachings of a very experienced SEO specialist, whose posts about on-page SEO I came across completely by accident and thought right, let’s see if I can make them work.
Well, they have because I’m at the top spot. I’ve been ridiculed because I’m boasting about my achievements in a non-competitive marketplace. Well, blow me! All the SEO companies in Manchester aren’t competing for business or aren’t bothered about getting on the first page of Google. Seems a bit of an odd one that to me! SEO companies aren’t interested in competing for the top spots in their own marketplace. Well, if they weren’t competing on the keywords “SEO Manchester” before my site appeared I know that there’s a few who are now desperately trying to knock me off the top spot! Plus, to all those who have given me a slating and called my site pointless, if it’s resulted in people asking me to do SEO on their sites rather than going to the companies they own/work for I think you have your answer!
Anyway, back to the post topic. The good things that have come out of this site are:
1) I’ve had SEO companies offering me a job.
2) I’ve had companies asking me to do SEO on their websites.
3) I’ve had offers from people interested in buying my site.
The job offers don’t interest me as I don’t want to work for anyone else and I’m not interested in selling the site (at least not at the moment).
As far as doing SEO for clients it was something that I never set out to achieve or even considered and I have turned them all down. Until recently. I got an email from a business owner in Sale which basically said “Can you do the same or similar for my site and if so how much? He had already spoken to a number of SEO companies and wasn’t impressed with what he’d heard.
I had a look at his site and thought why not? Nothing ventured, nothing gained.
I’ve been totally up front about how and why my site came about and my level of SEO knowledge (which is now tenfold what it was when I created this website). He knows that he will be my first ever client and that I am using him to test my skills. This will of course be reflected in the fee I will charge (he has already said that my figure is way too low). I have literally spoken to him for the first time in person on the phone this morning, rather than just via email, and we are both happy with the arrangement.
I’ve already pointed out how he can improve his on-page SEO in a number of places and I’ve started on off-page SEO this week.
So, an interesting but welcome outcome has materialised from this SEO Manchester site. It may not lead to anything but then again?
