Free Traffic – More Customers
Posts tagged website ranking
Local Business Website Promotion
Sep 6th
Local Business Website Promotion Service
The majority of enquiries that I receive are from the owners of small companies in and around the Manchester area who are interested in my local business website promotion and optimisation service and there has definitely been an increase in the number of enquiries that have been coming through over the past few months.
There are a number of reasons for this:
1) The majority of business websites don’t perform, don’t show up in the results when a potential customer performs a search on Google, Bing or Yahoo and most importantly they don’t get traffic and hence contribute towards profits.
2) Business owners are becoming increasingly aware of the importance of having a presence online particularly if they are reliant on local custom.
3) They see that their competitors are appearing online and realise that they are being left behind.
4) My SEO Manchester website has been number 1 on Google for a number of small business website optimisation keywords for nearly 12 months and business owners want me to do the same for their websites.
As the majority of people are now using their computers or mobile phones to search for local product or service providers instead of the traditional methods of Yellow Pages,Thomson Directory and local newspapers it is imperative that businesses position themselves to take advantage of local business website promotion methods. More >
Business Website Improvement
Apr 25th
Websites That Cost A Fortune But Simply Don’t Work
If you’re a business owner with a website the chances are you will read this and say “that applies to me.”
Business owners, after having been told that they must have a presence on the internet, will spend large amounts of money on having a website designed, only to find a few months down the line that it is doing nothing.
It’s not attracted any traffic, customers, sales or additional profit into the business.
How frustrating is that? You’ve got this lovely looking website which has taken a big chunk out of your marketing budget yet absolutely nothing is happening.
You go back to the guy who designed and built your website and ask what the problem is but you can’t get a definite answer. It’s not the fault of the website designer as he has done the job that was asked of him. He knows how to build a fantastic site but not how to market it.
This is the problem with the vast majority of business websites. They simply don’t work.
The good news is that in most cases this problem can be resolved.
By analysing the site itself and the marketplace a plan can be developed to gradually improve the website so that it places the product/s or service/s in front of potential customers.
The starting point would be to analyse the keywords that people are using when searching for the product/s or service/s. This would include an analysis of the main competitors websites to see if there are any additional keywords they are using.
Once the keywords have been identified the existing and new pages of the website need to be optimised so that the search engines (Google,Yahoo,Bing etc) have the best possible chance of finding them and liking what they find.
The next stage is to create a buzz around the site. Even though optimising the physical structure of the site will greatly improve on its original performance that is not enough. A number of search engine optimisation techniques will have to be implemented over a period of time to improve the positions of the website’s pages in the search engine rankings.
This process will dramatically improve your business website’s chances of doing the job it was originally designed for.
The next step should be to look at additional ways of promoting the business via the website and by using any additional online and offline marketing methods.
On-Page SEO
Apr 4th
On Page SEO
Looking at how well each page of your business website has been optimised for the search engines will form part of the overall SEO analysis of your site.
On-page SEO is an important factor that the search engines will check to help them decide where to rank your website and it is imperative that each element is completed fully and correctly.
If the on-page SEO structure of your site is lacking in any area it can be quickly identified and rectified.
