Why Your Website Needs To Be On Page One
If you want any proof that your website needs to be on page 1 of Google UK then you can take my site as proof.
When I initially built my site I was ranking around pages 15 to 30 and the traffic was non existent. As I became more proficient at Search Engine Optimisation (SEO) and I applied on-page and off-page SEO to my site it began to climb up the rankings and as a result the traffic to my site began to increase.
As soon as I got onto page 1 of Google two things happened:
1) The traffic increased dramatically
2) I began to get enquiries (potential sales)
If you have a small business website which is underperforming because it is nowhere to be seen in the first couple of pages on Google then you need to have a website SEO analysis carried out.
It can literally make you money, which after all should be the main purpose of your small business website.