Tumblr More Popular Than Facebook Amongst 13 to 25 Age Group

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With over 1 billion monthly active users, you may be led to think that Facebook is the most popular social site among the 13-25 age group. But you would be wrong, at least that is according to a new survey.
tumblr screen captureY Combinator partner and Posterous co-founder Garry Tan, with the help of Survata, looked at the social networking habits of teenagers and young adults and it was found that Facebook is not the most popular of the bunch.

That honour belongs to Tumblr.

The survey split respondents up into two groups – those aged 13 to 18 and those aged 19-25. Both groups reported higher use on Tumblr than on Facebook. Combined, 54% of the 1,038 respondents said they used Facebook regularly. The survey defined regularly as “several hours a week or more.” But edging Facebook out by a small margin was Tumblr, which registered 59% use with those aged 13 to 25.

Twitter came in third of the social networks studied, with 20% use across the entire sample. Instagram logged 16% use and newcomer Snapchat saw 9%.

They also found something interesting – the younger the respondent, the more social network-happy they were in general

“Survata cofounder Aaron Wenger noted: ‘Usage levels were higher among 13-18yr olds than 19-25yr olds for every social network. The biggest differences were for Snapchat (13% for 13-18yr olds vs 4% for 19-25yr olds) and Instagram (21% vs 11%).’”

Still, Facebook is still incredibly popular among this age group, but it’s interesting to see that the younger crowd is not completely loyal to it.

Author: Mark Watts



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Hi, my name is Mark and I'm the owner of SEO Manchester.

I started in SEO in 2009 and have gradually built up my business solely from organic traffic generated via high search engine rankings (mainly Google).

I love building highly optimised WordPress websites and optimising Google Places listings. I am also constantly building on my knowledge of the uses of all forms of social media for marketing effectiveness, particularly Google+.

When not helping clients improve their online presence I enjoy walking the dog around the hills where we live, reading, real ale and (surprise) spending more time on the web.