- Public or private membership to support all kinds of groups—from topics and interests to local neighborhoods to regular poker nights
- Discussion categories to find the conversations you care about most
- The option to start hangouts and plan events with community members
- The ability to share with your community from any +1 button across the web
The first is from Ryan Lytle published on Mashable and is titled “Google+ Communities: A Beginner’s Guide”
On Google+, users have the ability to manipulate their circles to control the groups of people and brands they receive information and content from, but there’s no guarantee those brands or users will circle you to receive your updates.
This is where Google+ Communities come in, Google’s version of a group or forum, built to bring people together around particular topics. Launched in December, the types of Communities available to the Google+ audience seem endless — ranging from science, animals, development and more.
Communities are places where users can share specific questions, comments or content relating to a particular topic with other users who are just as interested in the conversation. For example, if you’re a member of a cooking community, it’s likely each post will contain something related to food. And if there is a user who is posting content unrelated to the chosen topic, a moderator could step in and police that person.
Many of the more than 135 million monthly active Google+ users may have already explored Communities. But for those of you getting your first peek, check out our overview below.
To continue reading the rest of the article go here – http://mashable.com/2013/01/18/google-plus-communities-beginners-guide/
The second article is by Crispin Sheridan on ClickZ and is titled “5 Reasons to Leverage Google+ Communities to Influence SEO”
Google+ Communities has rolled out and garnered a fair amount of buzz and approval across its user base. If you’re not familiar, Google+ Communities gives brands the opportunity to take an active role in interacting with individuals in a discussion forum-type setting. Communities can be hyper-targeted to any niche, interest area, or group of like-minded people, similar to how Facebook Groups functions.
Google+ Communities are about starting real conversations with real people, and treating them more like people and less like opportunities to increase your site’s traffic, according to Google. That’s really the power of social networking – bringing brands closer to their customers and potential customers in a faster, easier way than ever before. In this post, we’ll look at five distinct reasons on how leveraging Google+ Communities can positively influence your SEO goals.
- Grow your network and spread brand awareness. Because Google+ Communities are highly targeted to niches, it only makes sense that those that join and participate in the communities are people who are extremely interested in the topic. Posting information about your business, sharing links to your blog posts, and having open dialogues and discussions with people in your community can result in a potential goldmine for sourcing out new contacts and potential new customers.
- Connect with influencers in your industry. Google+ is packed full of tech-savvy users, many of whom have their own websites and are active on multiple social media channels. Once you’ve begun to develop those new relationships, you should begin to be able to easily tell who the real influencers are. These people should be your primary focus of engagement. Leverage them to create guest blog posting opportunities on their blogs or offer them the opportunity to write for yours. Share your quality content with them and they’ll likely pass it on to those who have circled them or spread it to other networks like Facebook or Twitter.
- Show that you’re the authority on a topic…………
To read the rest of the article go here – http://www.clickz.com/clickz/column/2235185/5-reasons-to-leverage-google-communities-to-influence-seo
If you are looking for more help about Google+ see this post – Google+: The Complete Guide
Author: Mark Watts