The Fantastic World Of WordPress

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Why I Love WordPress

I am a great fan of WordPress.It has come a long way from its origins as a simple blogging platform in 2003 to the powerful content management system that we see today.

Many web designers don’t regard it as being useful other than as a blogging tool but it can be used to build fantastic websites. The fact that it is used by over 10 million businesses worldwide including the following well known global brands is testament to it being a tested and proven technology:

Wall Street Journal, Ford, Volkswagen, Sony, eBay, Yahoo, Mashable, People Magazine, Samsung, New York Times, CNN, Ben & Jerry, Forbes, National Geographic, Harvard University. Spotify, UPS Racing and Mozilla Labs.

Wordpress Content Management System

Some of the great reasons to consider WordPress are:

  • It’s extremely user-friendly. WordPress is great for clients that want to add new content or images without having to have knowledge or HTML or CSS.
  • It allows for multiple users with their own log-in who can update information on the website.
  • You can easily create new pages at any time.
  • Create a blog and write regular posts in chronological order.
  • Allow visitors to your site to comment on your content.
  • Create menus and categories to help visitors navigate around the site.
  • Give your site a unique design using Themes.
  • Add extra functionality using plug-ins.

WordPress can be used to create anything from high-traffic news sites to e-commerce sites, full blown corporate CMS style sites and even social network sites similar to Facebook.

WordPress Themes

In simple terms, a theme determines the design and functionality of your website without changing the basic WordPress software. WordPress comes with a default theme already installed so you are able to manage your content right away.

A theme can be used to reflect your brand or personality and more than likely you will want to change from the default theme. There are hundreds of free themes and premium themes available for purchase. Some of the points you may want to consider are:

  • Will you be using WordPress as just a blog or as an entire website? If you are going to need a complex design the more robust you’ll need the theme to be.
  • If you are looking for your site to reflect your brand or personality the theme you choose needs to be extremely flexible in both style and functionality.
  • Can the theme enable your site to change and grow along with you and your goals?
  • Will you need theme developer support? If so, you will probably have to buy a premium theme as most free themes don’t have this facility.
  • How flexible is the Page layout? Does it allow you to have 2 columns on single posts and one column on your about Page? This will be more important if your designing a website and not just a blog that’s added to an existing site.
  • Is there a theme user forum where you can get help and share ideas?
  • Find existing users of the theme and see how their sites look and grab ideas you like.

WordPress Plugins

Plugins can extend WordPress to do almost anything you can imagine including:

  • enhancing SEO
  • creating sitemaps
  • social media integration
  • contact forms
  • embedding video and images
  • analytics

Some of the best WordPress plugins are available from Yoast and if you only have 2 plugins make sure they are the Yoast WordPress SEO and Yoast Google Analytics For WordPress plugins.



About

Hi, my name is Mark and I'm the owner of SEO Manchester.

I started in SEO in 2009 and have gradually built up my business solely from organic traffic generated via high search engine rankings (mainly Google).

I love building highly optimised WordPress websites and optimising Google Places listings. I am also constantly building on my knowledge of the uses of all forms of social media for marketing effectiveness, particularly Google+.

When not helping clients improve their online presence I enjoy walking the dog around the hills where we live, reading, real ale and (surprise) spending more time on the web.